Industry analyst firm IHS predicts double-digit growth for the worldwide solar industry in 2014, exceeding 40 GW of new installations for the first time ever. Even though equipment prices have fallen dramatically, IHS predicts that market revenue will nearly reach the all-time high of $89 Billion in 2011.
That’s great news for long-time riders of the “solar coaster”. But in the frenzy of cost-cutting to stay alive through this market correction, many firms have had to cut dramatically back on non-sales functions, including marketing.
Taking advantage of the renewed climate of market growth in solar means taking fresh stock of your marketing and promotion plans. What marketing strategies will be most effective? How do your branding and messages stack up against the competition? What are the most cost-effective ways to reach out to new buyers or to new markets? What new campaigns and events should you leverage to get out in front of this growth curve?
I bring my 15+ years of marketing successes in energy, utilities, and high-tech to every customer engagement. I have developed compelling marketing initiatives for companies of all sizes, from solo-entrepreneurs to large global organizations, helping them take advantage of the opportunities in front of them. If you need help cranking out a quick deliverable or revamping your entire marketing strategy, please contact me.